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Free PDF Salesforce - Newest Marketing-Cloud-Account-Engagement-Consultant - Salesforce Certified Marketing Cloud Account Engagement Consultant Training Kit

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q58-Q63):

NEW QUESTION # 58
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

  • A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
  • B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
  • C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
  • D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Answer: B


NEW QUESTION # 59
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

  • A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
  • B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
  • C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
  • D. For all prospects who have already matched, no new actions will be applied.

Answer: D


NEW QUESTION # 60
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

  • A. Send using the form's completion actions.
  • B. Send using an automation rule
  • C. Send using a segmentation rule.
  • D. Use a dynamic list to use as a recipient list on an email send.

Answer: A


NEW QUESTION # 61
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

  • A. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
  • B. Create a custom dataset using only data from the fiscal year.
  • C. Develop a new lens that includes only data from the fiscal year.
  • D. Use the 'fiscal year' filter on the Pipeline Dashboard.

Answer: A


NEW QUESTION # 62
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

  • A. Create an engagement program to send educational content and notify sales if they engage.
  • B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
  • C. Send the prospects a monthly newsletter with product demos or free trial offers.
  • D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Answer: B


NEW QUESTION # 63
......

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